Product Selection – How to Separate Winners From Losers

The next secret to bum marketing is one you will understand very easily once you start reading about it. Ready? Good. Another important secret you have to master to become a successful bum marketer has to do with product selection.

We’ve talked about this concept briefly, but let’s expand on it just a bit…

Super Product Selection

If you want to succeed, you have to write great articles. This much you know. But articles about crap products are not going to make you money. Period. If you want to make good money write great articles… AND… make sure you promote GREAT products.

Nothing frustrates me more then seeing and hearing bum marketers saying they are writing all these articles and not getting any sales. I then go check out their articles and what they are promoting. Nine times out of ten the problem is the products - they promote lousy products.

Literally.

You CAN write a bestselling book about something, but you won’t sell it if it is about a bad topic or product.

What is the point? When selecting keywords, always keep in mind you should select keywords that you can associate with great products for sale. Never ever select keywords to write articles on UNTIL you have a great product to promote. I always, always look for a product to promote before I do keyword research.

Now, I could have mentioned this earlier, but if you are smart and paying attention you are not going to take any action until you read this book in its entirety. That means you haven’t done any keyword searches yet at least not for products you plan to sell.

Before you sell products, now that you know HOW to do keyword searches, find out what products are worth promotion, and what products are not.

Fit Your Article To Your Product

Here is another winning tip. One reason some bum marketers fail is this. They do find a good product. They do write good articles.

But, the articles they write have nothing to do with the great products they sell. Do not write a great article about fly-fishing and then provide a link to a product selling hair products. Tell me; is there any logic to this? The answer naturally is NO THERE IS NOT. But, people do it ALL the time.

I see bum's doing this constantly, and they are complaining because they are not making any money. Well, that is because they are writing articles using the keywords they found that fit the bum marketing criteria (which is good), but then they write an article for that keyword and try to fit an unrelated product into their article byline and wonder why no one buys from them.

Would you? Imagine this. You are a landscaper. You read this terrific article on flowering, a type of landscaping. You are pumped up. You get to the byline, click the link and go to a page selling fish supplies. Hello? What about a link to a product selling landscaping materials, bedding, plants… anything related to the article? An e-book on how to make money as a part-time landscaper perhaps?

Do you see the pattern here? If you want to win, you have to:

1. Select a great product.
2. Find great keywords associated with the product.
3. Write dozens of high quality articles to publish to the Net with a byline linking to your product.
4. Link your product to your RELEVANT articles.

This is how you make money. It really is easy once you get the hang of it. Now, how do you get started selling products? Easy, just go to the king of all product marketplaces… CLICKBANK.

CLICKBANK MARKETPLACE

You do not have to create great products to make money bum marketing, you just have to know how to select other people’s great products and then promote them on the Web.

Most people find the simplest way to find great products is through Clickbank. In case you are not familiar, I suggest you go there now:

http://www.clickbank.com

Check it out. Sign up for a free account. Then browse the navigation bar to the Clickbank market. Any products offered here, you can promote and sell. You can write articles about them.

Clickbank even provides you stats on products so you know how well they sell on the market. So you do not have to do any statistical research, just by looking through Clickbank you can find out whether you have a good or decent product or not.

Let me say this again in case you are not 100 percent clear.

The best way to start with bum marketing is trying to dominate Clickbank first. Go to the Clickbank Marketplace; see what is hot in all the categories, not just the Internet marketing category.

Here is the link that goes right to the market:

http://www.clickbank.com/marketplace.htm

What you need to do is click the drop down menu for the categories box. You can then enter a sub-category, some keywords and search listings by popularity.

Click go, and start looking for great products to affiliate. Find a product that is selling well, has a good sales letter and offers more then $10 per sale.

How do you do that? Let's use an example.

Just by looking myself, I found some really good products I will want to promote. One of those is on World Of Warcraft.

This is a PC game that is really hot right now. Now that I have found a good product to promote, I then do my keyword research.

This looks something like this....

World Of Warcraft Keyword List

Go to:

http://keyword.overture.com

Type in: World of Warcraft. Here is what you get:

It is a little hard to see, but there are over 360,000 searches for “World of Warcraft,” followed by terms like:

• World of Warcraft Guide (6000+ searches)
• Burning Crusade World of Warcraft World (36,000+ searches)
• World of Warcraft Cheat

You get the idea. You can search for World of Warcraft “guide” on the Clickbank Marketplace to see if anyone is offering a product like this to get an idea if it is a digital product you may want to promote. Or, even better you can promote this WITH the game.

Here are some other results turned up by other keyword search bots.

Now, any of these keywords would make great subjects to write keyword articles on that link to products selling the described items. I have already begun writing hundreds of articles in fact, on this and related subjects.

If you want to succeed, you must jump in and DOMINATE THE MARKET…

That means no half-baked approaches. If you want to become a successful bum marketer, you have to learn how to dominate. That means you have one task, and one task alone you must concentrate on.

You have to saturate the market with your articles to become the winner.

You need to dominate each product you promote. But… don't go into bum marketing half assed. If you do, you will not make it, someone will outpace you, someone will gain a competitive advantage over you.

This (not writing articles, not dominating the market, not jumping in full-force) is a sure way to fail or make a few sales here and there.

So to recap. Let’s review what we learned.

Find a product to promote that shows interest. It is fine if you do some keyword searches before time to practice, but your first priority is finding a product.

Conduct multiple keyword searches to find out what search terms people look for when searching for the product you plan to promote.

Make sure the product is HOT NOW. You can do this easily by visiting the Clickbank marketplace, which ranks products according to how well they sell. If you find a product you like, but it is at the bottom of the list, or has a bad sales page, do not bother moving forward.

Find a product to promote before you even think about keyword research. Make sure the product is hot right now, which is easy to tell on Clickbank, which is why I recommend it, make sure it has a good sales page and the sales page is working fine, make sure it offers fair commissions and make sure also that the owner is contactable.

What is a fair commission? If someone is really interested in getting their product to move, they are going to offer affiliate commissions of at least 50% (that is 50% of the sales price) to get you to promote their product.

Some will offer a lot more than that. If you can find a high paying affiliate product, one that sells for a good price and offers a commission of 70% or more, you are golden.

All you have to do is dominate the market by creating great articles and saturating the market.

Your goal should be to initially write at least 30 keyword articles on a product to get people to start noticing your work.

In theory, the goal is to get everyone reading an article on a product to read something YOU wrote. And remember, you are not doing this full time. You can still be a “bum” and make a lot of money… if you do exactly what I tell you in this guide.

Now that you know what to do, let’s review the how a bit more, specifically when it comes to keyword research. In the next section, we will once again touch on the subject of keyword research, because it is so important to your success when marketing products.

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